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Social marketing: strategies for changing public behavior / Philip Kotler, Eduardo L. Roberto

By: Kotler, PhilipContributor(s): Roberto, Eduardo LMaterial type: TextTextLanguage: English Publisher: New York Free Press 1989Description: xii,401p ill; 24cmISBN: 0029184614Subject(s): Marketing | Social marketingDDC classification: 658.8
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Item type Current location Call number Status Date due Barcode
Books Institute of Public Enterprise, Library
O U Campus 		658.8 KOT (Browse shelf) Available 015008

Includes index

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