Kotler, Philip
Social marketing: strategies for changing public behavior / Philip Kotler, Eduardo L. Roberto - New York Free Press 1989 - xii,401p ill; 24cm
Includes index
0029184614
Marketing
Social marketing
658.8 / KOT
Social marketing: strategies for changing public behavior / Philip Kotler, Eduardo L. Roberto - New York Free Press 1989 - xii,401p ill; 24cm
Includes index
0029184614
Marketing
Social marketing
658.8 / KOT