Social marketing: strategies for changing public behavior / Philip Kotler, Eduardo L. Roberto
Material type: TextLanguage: English Publisher: New York Free Press 1989Description: xii,401p ill; 24cmISBN: 0029184614Subject(s): Marketing | Social marketingDDC classification: 658.8Item type | Current location | Call number | Status | Date due | Barcode |
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Books | Institute of Public Enterprise, Library O U Campus | 658.8 KOT (Browse shelf) | Available | 015008 |
Includes index
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