Marketing models / Gary L. Lilien, Philip Kotler, K. Sridhar Moorthy.
Material type: TextLanguage: English Publisher: New Delhi : Prentice-Hall, ©2010Description: xv, 803 pages : illustrations ; 25 cmISBN: 978812031457Subject(s): Marketing -- Management | Marketing -- Gestion | Marketing managementDDC classification: 658.8
Contents:
1. Theory and Models in Marketing --
2. Consumer Behavior --
3. Organizational Buying --
4. Price --
5. Product --
6. Advertising --
7. Promotion --
8. Salesforce --
9. Distribution --
10. New Products --
11. Strategy --
12. Decision Support and Implementation.
Item type | Current location | Call number | Status | Date due | Barcode |
---|---|---|---|---|---|
Books | Institute of Public Enterprise, Library S Campus | 658.8 LIL (Browse shelf) | Available | 36492 |
1. Theory and Models in Marketing --
2. Consumer Behavior --
3. Organizational Buying --
4. Price --
5. Product --
6. Advertising --
7. Promotion --
8. Salesforce --
9. Distribution --
10. New Products --
11. Strategy --
12. Decision Support and Implementation.
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