Marketing Strategy : text and cases / O.C. Ferrell, Michael D. Hartline.
Material type:
TextLanguage: English Publisher: Mason, OH : South-Western/Cengage Learning, c2014Edition: 6th edDescription: xxvi, 587 p. : ill. (some col.), map ; 26 cmISBN: 9788131531822; 9781285073040 (pbk.); 1285073045 (pbk.)Subject(s): Marketing -- Management | Marketing -- Management -- Case studiesDDC classification: 658.8
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| Books | Institute of Public Enterprise, Library S Campus | Donation Others | 658.8 FER (Browse shelf) | Available | 45335 | |
| Books | Institute of Public Enterprise, Library S Campus | 658.8 FER.M (Browse shelf) | Available | 42823 | ||
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| Books | Institute of Public Enterprise, Library S Campus | 658.8 FER (Browse shelf) | Available | 42311 | ||
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| Books | Institute of Public Enterprise, Library S Campus | 658.8 FER.M (Browse shelf) | Available | 42314 | ||
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Includes bibliographical references and indexes.
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