Ferrell, O. C.
Marketing Strategy : text and cases / O.C. Ferrell, Michael D. Hartline. - 6th ed. - Mason, OH : South-Western/Cengage Learning, c2014. - xxvi, 587 p. : ill. (some col.), map ; 26 cm.
Includes bibliographical references and indexes.
9788131531822 9781285073040 (pbk.) 1285073045 (pbk.)
Marketing--Management.
Marketing--Management--Case studies.
658.8 / FER
Marketing Strategy : text and cases / O.C. Ferrell, Michael D. Hartline. - 6th ed. - Mason, OH : South-Western/Cengage Learning, c2014. - xxvi, 587 p. : ill. (some col.), map ; 26 cm.
Includes bibliographical references and indexes.
9788131531822 9781285073040 (pbk.) 1285073045 (pbk.)
Marketing--Management.
Marketing--Management--Case studies.
658.8 / FER