Marketing Management / David W. Cravens, Gerald E. Hills, Robert B. Woodruff.
Material type: TextLanguage: English Series: The Irwin series in marketingPublisher: Homewood, Ill. : Irwin, 1987Description: xx, 714 p. : ill. ; 25 cmISBN: 0256055475Subject(s): Marketing -- ManagementDDC classification: 658.8Item type | Current location | Call number | Status | Date due | Barcode |
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Books | Institute of Public Enterprise, Library S Campus | 658.8 CRA (Browse shelf) | Available | 014966 |
Includes bibliographies and index.
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