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Research methods in tourism, hospitality & events management / Paul Brunt, Susan Horner & Natalie Semley.

By: Brunt, PaulContributor(s): Horner, Susan, 1956- | Semley, NatalieMaterial type: Text

TextLanguage: English Publisher: New Delhi : Sage Publications, 2017Description: xv, 344 pages : illustrations ; 24 cmISBN: 9781473919150; 1473919150Other title: Research methods in tourism, hospitality and events managementSubject(s): Tourism -- Research -- Methodology | Hospitality industry -- Research | Special events -- Management -- Research | Hospitality industry -- ResearchDDC classification: 338.4'791072

Contents:

What is research? -- (Market) research methods -- Planning a project -- Selecting a sample -- Quantitative data collection methods -- Qualitative data collection methods -- Analysing the data : a quantitative approach -- Analysing the data : a qualitative approach -- Writing up, presenting and publishing the results.

Summary: This text offers a step-by-step approach to guide students through the whole research process from initial ideas, through to writing up and presenting the findings.

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Item type	Current location	Call number	Status	Date due	Barcode
Books	Institute of Public Enterprise, Library S Campus	338.4'791072 BRU (Browse shelf)	Checked out	03/08/2024	46161

Includes bibliographical references and index.

This text offers a step-by-step approach to guide students through the whole research process from initial ideas, through to writing up and presenting the findings.

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