Research methods in tourism, hospitality & events management /
Brunt, Paul,
Research methods in tourism, hospitality & events management / Research methods in tourism, hospitality and events management Paul Brunt, Susan Horner & Natalie Semley. - New Delhi : Sage Publications, 2017. - xv, 344 pages : illustrations ; 24 cm.
Includes bibliographical references and index.
What is research? -- (Market) research methods -- Planning a project -- Selecting a sample -- Quantitative data collection methods -- Qualitative data collection methods -- Analysing the data : a quantitative approach -- Analysing the data : a qualitative approach -- Writing up, presenting and publishing the results.
This text offers a step-by-step approach to guide students through the whole research process from initial ideas, through to writing up and presenting the findings.
9781473919150 1473919150
Tourism--Research--Methodology.
Hospitality industry--Research.
Special events--Management--Research.
Hospitality industry--Research.
338.4'791072 / BRU
Research methods in tourism, hospitality & events management / Research methods in tourism, hospitality and events management Paul Brunt, Susan Horner & Natalie Semley. - New Delhi : Sage Publications, 2017. - xv, 344 pages : illustrations ; 24 cm.
Includes bibliographical references and index.
What is research? -- (Market) research methods -- Planning a project -- Selecting a sample -- Quantitative data collection methods -- Qualitative data collection methods -- Analysing the data : a quantitative approach -- Analysing the data : a qualitative approach -- Writing up, presenting and publishing the results.
This text offers a step-by-step approach to guide students through the whole research process from initial ideas, through to writing up and presenting the findings.
9781473919150 1473919150
Tourism--Research--Methodology.
Hospitality industry--Research.
Special events--Management--Research.
Hospitality industry--Research.
338.4'791072 / BRU
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