Advertising and Promotions:An Integrated Brand Approach / Richard J. Semenik,Chris T.Allen,Thomas C. O'Guinn,Hans Rudiger Kaufmann.
Material type: TextLanguage: English Publisher: New Delhi. Cengage Learning India Priavte Limited, 2012Edition: 6th edDescription: xli, 710 pages : illustrations (chiefly color)ISBN: 978-81-315-1738-3Subject(s): Advertising | Global Market | Media PlanningDDC classification: 659.1Item type | Current location | Call number | Status | Date due | Barcode |
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Books | Institute of Public Enterprise, Library S Campus | 659.1 SEM.A (Browse shelf) | Available | 38672 | |
Books | Institute of Public Enterprise, Library S Campus | 659.1 SEM.A (Browse shelf) | Available | 38671 |
Includes Glossary and Index.
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