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Online Public Access Catalogue

Customer Behavior : a managerial perspective / Jagdish N Sheth, Banwari Mittal

By: Sheth, Jagdish NContributor(s): Mittal, BanwariMaterial type: TextTextPublisher: Australia : Thomson, 2003Description: xix, 487 p. : illISBN: 9812435042Subject(s): Consumer behavior -- Textbooks | Consumer behavior | Motivation research (Marketing) | Motivation research (Marketing) -- TextbooksDDC classification: 658.8
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Item type Current location Call number Status Date due Barcode
Books Institute of Public Enterprise, Library
S Campus 		658.8 SHE.C (Browse shelf) Available 38928

Includes bibliographical reference, glossary and Index.

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