Consumer behavior and marketing strategy / J. Paul Peter, Jerry C. Olson.
Material type: TextPublisher: New Delhi : Irwin, 2010Edition: 9th edDescription: online resourceISBN: 9780073404769Subject(s): Consumer behavior | MarketingDDC classification: 658.8342Item type | Current location | Call number | Status | Date due | Barcode |
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e-Books | Institute of Public Enterprise, Library | 658.8342 PET (Browse shelf) | Available | EB11 |
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