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Brand fusion : purpose-driven brand strategy / Terry Smith, Tom Williams.

By: Smith, TerryContributor(s): Williams, TomMaterial type: Text

TextPublisher: Berlin : De Gruyter, 2022Description: x, 611 pages : color illustrations ; 25 cmISBN: 9783110718348; 3110718340Subject(s): Branding (Marketing) | Product management | Brand name products | Produits commerciaux -- Gestion | Produits de marque | Brand name products | Product managementDDC classification: 658.8

List(s) this item appears in: New Arrivals - July 1st to 31st 2023

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Item type	Current location	Call number	Status	Date due	Barcode
Books	Institute of Public Enterprise, Library S Campus	658.8 SMI (Browse shelf)	Available (Restricted Access)		47622

Includes bibliographical references and index.

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