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Online Public Access Catalogue

Your search returned 9 results.

1.
Creating Powerful Brands in Consumer, Service, and Industrial Markets / Leslie de Chernatony and Malcolm McDonald.

by De Chernatony, Leslie, 1953- | McDonald, Malcolm | De Chernatony, Leslie, 1953-.

Edition: 2nd ed.Material type: Text Text Language: English Publisher: Oxford ; Boston : Butterworth-Heinemann, 1998Online access: Click here to access online | Click here to access online Availability: Items available for loan: Call number: 658.8'27 CHE.C (1).

2.
Darwin's brands : adapting for success / Anand Halve.

by Halve, Anand Bhaskar, 1955-.

Material type: Text Text Publisher: New Delhi, India ; Thousand Oaks, Calif. : SAGE, 2012Availability: Items available for loan: Call number: 658.8 HAL.D (1).

3.
Co-creating brands : Brand management from a co-creative perspective / Nicholas Ind & Holger J. Schmidt.

by Ind, Nicholas | Schmidt, Holger.

Material type: Text Text Language: English Publisher: London : Bloomsbury Business, 2019Other title: Brand management from a co-creative perspective.Availability: Items available for loan: Call number: 658.827 IND (1).

4.
Luxury brand management in digital and sustainable times : a new world of privilege / Michel Chevalier, Gerald Mazzalovo.

by Chevalier, Michel, 1943- | Mazzalovo, Gerald.

Edition: Fourth Edition.Material type: Text Text Language: English Publisher: Newark : John Wiley & Sons, 2021Availability: Items available for loan: Call number: 658.827 CHE (1).

5.
The road to luxury : the new frontiers in luxury brand management cloth / Ashok Som, Christian Blanckaert.

by Som, Ashok | Blanckaert, Christian.

Edition: Second edition.Material type: Text Text Language: English Publisher: Singapore : Wiley, 2021Availability: Items available for loan: Call number: 658.8 SOM (1).

6.
Brand management : Principles and Practices / Kirti Dutta

by Dutta, Kirti.

Material type: Text Text Language: English Publisher: New Delhi : Oxford University Press, 2012Online access: Click here to access online | Click here to access online | Click here to access online Availability: Items available for loan: Call number: 658.827 DUT (1).

7.
Corporate branding : purpose/people/process : towards the second wave of corporate branding / editors Majken Schultz,; Yun Mi Antorini,; Fabian F. Csaba

by Schultz, Majken | Schultz, Majken | Antorini, Yun Mi | Csaba, Fabian F.

Material type: Text Text Publisher: Copenhagen, Copenhagen Business School Press, 2006Availability: Items available for loan: Call number: 658.827 SCH (1).

8.
Branding : a very short introduction / Robert Jones.

by Jones, Robert, 1957 August 31-.

Edition: First edition.Material type: Text Text Publisher: Oxford, Oxford University Press, 2017Availability: Items available for loan: Call number: 658.827 JON (1).

9.
Brand fusion : purpose-driven brand strategy / Terry Smith, Tom Williams.

by Smith, Terry | Williams, Tom.

Material type: Text Text Publisher: Berlin : De Gruyter, 2022Availability: Items available for loan: Call number: 658.8 SMI (1).