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Online Public Access Catalogue

Your search returned 26 results.

21.
Building strong brands / David A. Aaker

by Aaker, David A, 1938-.

Material type: Text Text Language: English Publisher: London: Pocket Books, 2010Availability: Items available for loan: Call number: 658.827 AAK (2). Checked out (1).

22.
Strategic brand management : building, measuring, and managing brand equity / Kevin Lane Keller,; (et.,all)

by Keller, Kevin Lane, 1956- | Swaminathan, Vanitha | Parameswaran, Ambi MG | Jacob, Isaac C.

Edition: Fifth edition.Material type: Text Text Language: English Publisher: India : Pearson India Education; 2020Availability: Items available for loan: Call number: 658.8 KEL (2).

23.
Corporate branding : purpose/people/process : towards the second wave of corporate branding / editors Majken Schultz,; Yun Mi Antorini,; Fabian F. Csaba

by Schultz, Majken | Schultz, Majken | Antorini, Yun Mi | Csaba, Fabian F.

Material type: Text Text Publisher: Copenhagen, Copenhagen Business School Press, 2006Availability: Items available for loan: Call number: 658.827 SCH (1).

24.
Branding : a very short introduction / Robert Jones.

by Jones, Robert, 1957 August 31-.

Edition: First edition.Material type: Text Text Publisher: Oxford, Oxford University Press, 2017Availability: Items available for loan: Call number: 658.827 JON (1).

25.
Brand fusion : purpose-driven brand strategy / Terry Smith, Tom Williams.

by Smith, Terry | Williams, Tom.

Material type: Text Text Publisher: Berlin : De Gruyter, 2022Availability: Items available for loan: Call number: 658.8 SMI (1).

26.
Advertising media planning : a brand management approach / Larry D. Kelley, (et al...)

by Kelley, Larry D, 1955- | Sheehan, Kim Bartel | Dobias, Lisa | Koranda, David | Jugenheimer, Donald W.

Edition: 5th ed.Material type: Text Text Language: English Publisher: New York : Routledge , 2023Availability: Items available for loan: Call number: 659.111 KEL (1).