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Online Public Access Catalogue

Your search returned 73 results.

21.
Advertising, Promotion and New Media edited by Marla R. Stafford, Ronald J. Faber.

by Stafford, Marla R | Faber, Ronald J.

Material type: Text Text Language: English Publisher: New Delhi. Prentice-Hall of India private limited. 2005Availability: Items available for loan: Call number: 659.1 STA.A (1).

22.
Advertising management / David A. Aaker [and] Rajeev Batra [and] John G. Myers

by Aaker, David A | Batra, Rajeev | Myers, John G.

Material type: Text Text Language: English Publisher: New Delhi Prentice-Hall of India 1977Availability: Items available for loan: Call number: 659.1 AAK.A (2).

23.
Integrated advertising, promotion & marketing communications / Kenneth E. Clow, Donald Baack.

by Clow, Kenneth E | Baack, Donald.

Edition: 3rd ed.Material type: Text Text Publisher: Upper Saddle River, N.J. : Pearson Prentice Hall, c2008Other title: Integrated advertising, promotion, and marketing communications.Availability: Items available for loan: Call number: 659.1 CLO (1).

24.
Effective advertising : understanding when, how, and why advertising works / by Gerard J. Tellis.

by Tellis, Gerard J, 1950-.

Material type: Text Text Publisher: New Delhi : Sage Publications, c2004Online access: Click here to access online | Click here to access online | Click here to access online Availability: Items available for loan: Call number: 659.1 TEL.E (1).

25.
Foundations of Advertising Theory and Practice / S.A.Chunaealla,K.C.Sethia.

by Chunaealla,S.A.

Edition: Seventh Revised edition.Material type: Text Text Language: English Publisher: Mumbai ; Himalaya Publishing House, 2008Availability: No items available : Checked out (1).

26.
Marketing Communications Industry : entrepreneurial case studies / Gautam Raj Jain, Raunica Ahluwalia.

by Jain, Gautam Raj | Ahluwalia, Raunica, 1981-.

Material type: Text Text Language: English Publisher: New Delhi, India ; Thousand Oaks, Calif. : Response Books, 2008Online access: Click here to access online Availability: Items available for loan: Call number: 658.800954 JAI (1).

27.
Advertising strategies trends and practices / icfai ed. By Doris Rajakumari John

by Icfai | ed. By John, Doris Rajakumari.

Material type: Text Text Language: English Publisher: Hyderabad : Icfai Books, ©2008Availability: Items available for loan: Call number: 001.432 ICF (1).

28.
Advertising and promotions - An IMC perspective / Kruti Shah

by Shah,Kruti.

Material type: Text Text Language: English Publisher: New Delhi Tata McGraw-Hill publishing company limited. 2009Availability: Items available for loan: Call number: 659.1 SHA.A (1). Checked out (1).

29.
Advertising and Promotion : an integrated marketing communication perspective / George E. Belch, Michael A. Belch and Keyoor Purani.

by Belch, George E | Belch, Michael A | Purani, Keyoor.

Edition: 7th ed.Material type: Text Text Language: English Publisher: New Delhi : McGraw Hill Education Pvt.Ltd., 2010Availability: Items available for loan: Call number: 659.1 BEL.A (1).

30.
Advertising Principles and Practice : (with 17 recent Indian case studies)/ Ruchi Gupta

by Gupta,Ruchi.

Material type: Text Text Language: English Publisher: New Delhi : S.Chand & company Ltd, 2012Availability: Items available for loan: Call number: 659.1 GUP.A (1).

31.
Foundations of Advertising Theory & Practice / S.A.Chunawalla,K.C.Sethia.

by Chunawalla,S.A | Sethia,K.C.

Material type: Text Text Publisher: Mumbai : Himalaya Publishing House, 1999Availability: Items available for loan: Call number: 659.1 CHU.F (1).

32.
Advertising and Youth : Durgesh Tripathi Impact of advertising on youth in metro and remote area

by Tripathi,Durgesh.

Material type: Text Text Language: English Publisher: New Delhi : Manak Publications Pvt.Ltd., 2016Availability: Items available for loan: Call number: 659 DUR.A (1).

33.
Advertising: mass communication in marketing / James E. Littlefield, C. A. Kirkpatrick

by Littlefield, James E | Kirkpatrick, C. A.

Material type: Text Text Language: English Publisher: Bombay Vakils Feffer and Simons 1971Availability: No items available : Withdrawn (1).

34.
Advertising management: text and cases / Neil H. Borden, Martin V. Marshall

by Borden, Neil H. (Neil Hopper), 1895-1980 | Marshall, Martin V.

Material type: Text Text Language: English Publisher: Bombay D.B.Taraporevala Sons 1971Availability: Items available for loan: Call number: 659.11 BOR (1).

35.
Advertising management:selected readings

by Boyd,harper w.

Material type: Text Text; Format: print ; Literary form: Not fiction Publisher: Bombay D.B.Taraporevala sons 1972Availability: Items available for loan: (1).

36.
Practice of public relations

by Howard,wilfred (ed.

Edition: 2nd ed Material type: Text Text; Format: print ; Literary form: Not fiction Publisher: London Heinemann 1985Availability: Items available for loan: (1).

37.
Advertising & promotion challenge: vaguely night or precisely worng?

by Lodish,leonard m.

Material type: Text Text; Format: print ; Literary form: Not fiction Publisher: New York Oxford University Press 1986Availability: Items available for loan: (1).

38.
Complete guide to advertising.

by Douglas,torin.

Material type: Text Text; Format: print ; Literary form: Not fiction Publisher: London Macmillan 1984Availability: Items available for loan: (1).

39.
Readings in advertising management / V. V. Bellur, Harold W. Berkman, Lau, H. F.

by Bellur, V. V | Berkman, Harold W | H. F. Lau.

Material type: Text Text Language: English Publisher: Bombay Himalaya Publishing House 1988Availability: Items available for loan: Call number: 659.1 BEL (1).

40.
Economics of Advertising

by BISHOP,F P.

Material type: Text Text; Format: print ; Literary form: Not fiction Publisher: London Robert Hale Limited 1944Availability: Items available for loan: (1).