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Integrated advertising, promotion & marketing communications / Kenneth E. Clow, Donald Baack.

By: Clow, Kenneth EContributor(s): Baack, DonaldMaterial type: Text

TextPublisher: Upper Saddle River, N.J. : Pearson Prentice Hall, c2008Edition: 3rd edDescription: 538 p. : ill. ; 28 cmISBN: 8131709965Other title: Integrated advertising, promotion, and marketing communicationsSubject(s): Communication in marketing | AdvertisingDDC classification: 659.1

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Item type	Current location	Call number	Status	Date due	Barcode
Books	Institute of Public Enterprise, Library S Campus	659.1 CLO (Browse shelf)	Available		34595

Includes bibliographical references and indexes.

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