| 000 -LEADER |
|---|
| fixed length control field |
00663cam a2200193 a 4500 |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER |
|---|
| ISBN |
8131709965 |
| 082 00 - DEWEY DECIMAL CLASSIFICATION NUMBER |
|---|
| Classification number |
659.1 |
| Item number |
CLO |
| 100 1# - MAIN ENTRY--AUTHOR NAME |
|---|
| Author name |
Clow, Kenneth E. |
| 245 10 - TITLE STATEMENT |
|---|
| Title |
Integrated advertising, promotion & marketing communications / |
| Statement of responsibility, etc |
Kenneth E. Clow, Donald Baack. |
| 246 3# - VARYING FORM OF TITLE |
|---|
| Title proper/short title |
Integrated advertising, promotion, and marketing communications |
| 250 ## - EDITION STATEMENT |
|---|
| Edition statement |
3rd ed. |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) |
|---|
| Place of publication |
Upper Saddle River, N.J. : |
| Name of publisher |
Pearson Prentice Hall, |
| Year of publication |
c2008 |
| 300 ## - PHYSICAL DESCRIPTION |
|---|
| Number of Pages |
538 p. : |
| Other physical details |
ill. ; |
| Dimensions |
28 cm. |
| 504 ## - BIBLIOGRAPHY, ETC. NOTE |
|---|
| Bibliography, etc |
Includes bibliographical references and indexes. |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Subject |
Communication in marketing. |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Subject |
Advertising. |
| 700 1# - ADDED ENTRY--PERSONAL NAME |
|---|
| Author 2/ Editor |
Baack, Donald. |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) |
|---|
| Source of classification or shelving scheme |
|
| Koha item type |
Books |
