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Online Public Access Catalogue

Your search returned 9 results.

1.
Advertising theory and practice / C.H.Sandage [and] Vernon Fryburger [and] Kim Rotzoll

by Sandage, C. H | Fryburger, Vernon | Rotzoll, Kim.

Edition: 11th ed.Material type: Text Text Language: English Publisher: Bombay D.B.Taraporevala Sons & Co. Private Ltd 1978Availability: Items available for loan: (5).

2.
Foundations of advertising theory & practice / S. A. Chunawalla, K. C. Sethia.

by Chunawalla, S. A.(Shabbirbhai Abdulhusain), 1950- | Sethia, K. C.

Edition: Fourth Revised, enriched and Enlarged Edition.Material type: Text Text Language: English Publisher: Mumbai : Himalaya Publishing House, 1997Availability: Items available for loan: Call number: 659.1 CHU (42).

3.
Advertising management / David A. Aaker [and] Rajeev Batra [and] John G. Myers

by Aaker, David A | Batra, Rajeev | Myers, John G.

Material type: Text Text Language: English Publisher: New Delhi Prentice-Hall of India 1977Availability: Items available for loan: Call number: 659.1 AAK.A (2).

4.
Advertising: mass communication in marketing / James E. Littlefield, C. A. Kirkpatrick

by Littlefield, James E | Kirkpatrick, C. A.

Material type: Text Text Language: English Publisher: Bombay Vakils Feffer and Simons 1971Availability: No items available : Withdrawn (1).

5.
Advertising management: text and cases / Neil H. Borden, Martin V. Marshall

by Borden, Neil H. (Neil Hopper), 1895-1980 | Marshall, Martin V.

Material type: Text Text Language: English Publisher: Bombay D.B.Taraporevala Sons 1971Availability: Items available for loan: Call number: 659.11 BOR (1).

6.
Readings in advertising management / V. V. Bellur, Harold W. Berkman, Lau, H. F.

by Bellur, V. V | Berkman, Harold W | H. F. Lau.

Material type: Text Text Language: English Publisher: Bombay Himalaya Publishing House 1988Availability: Items available for loan: Call number: 659.1 BEL (1).

7.
Advertising management: concepts and cases / Manendra Mohan

by Mohan, Manendra.

Material type: Text Text Language: English Publisher: New Delhi Tata McGraw-Hill Publishing Co.Ltd. 1990Availability: Items available for loan: Call number: 659.1 MAN (1).

8.
Advertising and economic theory / by E. A. Lever

by Lever, E. A.

Material type: Text Text Language: English Publisher: London Oxford Univ.Press 1947Availability: No items available : Withdrawn (1).

9.
Advertising that works: how to creat a winning advertising program for your company / Robert Fearon

by Fearon, Robert.

Material type: Text Text Language: English Publisher: New Delhi Capital Books International 1992Availability: Items available for loan: Call number: 659.1 FEA (1).