IPE Libraray Catalogue Hyderabad

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Online Public Access Catalogue

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41.
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Choice of Medias in Advertising

by INDIRA GANDHI NATIONAL OPEN UNIVERSITY.

Material type: Text Text; Format: print ; Literary form: Not fiction Publisher: New Delhi ET&T Availability: Items available for loan: (1).

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42.
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Advertising policy and practice

by Driver,john c.

Material type: Text Text; Format: print ; Literary form: Not fiction Publisher: London Holt Rinehart and Winston 1984Availability: Items available for loan: (1).

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43.
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Advertising,Competition and Consumer Behaviour:Public Policy and the Market

by FULOP,Christiana.

Material type: Text Text; Format: print ; Literary form: Not fiction Publisher: London Holt Rinehart and Winston 1981Availability: Items available for loan: (1).

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44.
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Advertising management: concepts and cases / Manendra Mohan

by Mohan, Manendra.

Material type: Text Text Language: English Publisher: New Delhi Tata McGraw-Hill Publishing Co.Ltd. 1990Availability: Items available for loan: Call number: 659.1 MAN (1).

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45.
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Advertising management

by Aaker,david a.

Edition: 3rd ed Material type: Text Text; Format: print ; Literary form: Not fiction Publisher: New Delhi Prentice-Hall of India Pvt.Ltd. 1989Availability: Items available for loan: (1).

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46.
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Advertising and economic theory / by E. A. Lever

by Lever, E. A.

Material type: Text Text Language: English Publisher: London Oxford Univ.Press 1947Availability: No items available : Withdrawn (1).

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47.
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So You Want to be in Advertising: A Guide to Study, How to Prepare,What to do one You're there

by CAFFREY,Ed.

Material type: Text Text; Format: print ; Literary form: Not fiction Publisher: New York Simon & Schuster Inc. 1988Availability: Items available for loan: (1).

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48.
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Ogilvy on advertising

by Ogilvy,david.

Material type: Text Text; Format: print ; Literary form: Not fiction Publisher: New York Vintage Books Availability: Items available for loan: (1).

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49.
Advertising excellence

by Bovee,courtland l.

Material type: Text Text; Format: print ; Literary form: Not fiction Publisher: New York McGraw-Hill 1995Availability: Items available for loan: (1).

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50.
Advertising that works: how to creat a winning advertising program for your company / Robert Fearon

by Fearon, Robert.

Material type: Text Text Language: English Publisher: New Delhi Capital Books International 1992Availability: Items available for loan: Call number: 659.1 FEA (1).

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51.
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Foundations of Advertising Theory & Practice / S.A. Chunawalla, K.C. Sethia.

by Chunawalla, S.A | Sethia, K.C.

Edition: Fourth Revised, Enriched and Enlarged Edition: 1997Material type: Text Text Language: English Publisher: Mumbai : Himalaya Publishing House, 1997Availability: Items available for loan: Call number: 659.1 CHU.F (1).

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52.
Indian advertising laughter & tears : 1950 to 2013 / Arun Chaudhuri.

by Chaudhuri, Arun.

Material type: Text Text Language: English Publisher: New Delhi: Niyogi books, 2014Other title: Indian advertising laughter and tears : | Indian advertising, 1950 to 2013.Availability: Items available for loan: Call number: 659.10954 CHA (1).

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53.
Advertising and promotion : an integrated marketing communications perspective / George E. Belch & Michael A. Belch.

by Belch, George E.

Material type: Text Text Language: English Publisher: Chennai : McGraw-Hill, 2021Availability: Items available for loan: Call number: 659.1 BEL (1). Checked out (1).

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54.
Confessions of an advertising man / David Ogilvy

by Ogilvy, David.

Material type: Text Text Language: English Publisher: Harpenden, Herts [UK] : Southbank Pub., 2013Availability: Items available for loan: Call number: 659.1092 OGI (1).

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55.
The beauty paradigm : gender discourse in indian advertising / Jaishri Jethwaney.

by Jethwaney, Jaishri, 1951-.

Edition: First.Material type: Text Text Language: English Publisher: New Delhi : SAGE Publishing, 2021Availability: Items available for loan: Call number: 658.108 JET (1).

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56.
Branded in history Ramya Ramamurthy

by Ramya Ramamurthy.

Material type: Text Text Language: English Publisher: Gurgaon : Hachette India, 2021Availability: Items available for loan: Call number: 658.827 RAM (1).

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57.
The media handbook : a complete guide to advertising media selection, planning, research, and buying / Helen Katz.

by Katz, Helen E.

Edition: 7th ed.Material type: Text Text Language: English Publisher: New York : Routledge, Taylor & Francis Group, 2019Availability: Items available for loan: Call number: 659 KAT (2).

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58.
Advertising and promotion : an integrated marketing communications perspective / George E Belch, Michael A Belch, & Keyoor Purani.

by Belch, George E, 1951- | Belch, Michael A | Purani, Keyoor.

Edition: 12eMaterial type: Text Text Language: English Publisher: Chennai: McGraw-Hill Education, [2021]Availability: Items available for loan: Call number: 659.1 BEL (3).
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59.
Advertising management / C. L. Tyagi, Arun Kumar

by Tyagi, C. L | Kumar, Arun.

Material type: Text Text Language: English Publisher: New Delhi : Atlantic ; 2013Availability: Items available for loan: Call number: 659.1 TYA (3).
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60.
Troll proof branding in the age of doppelgangers / Gaurav Sood.

by Sood, Gaurav.

Material type: Text Text Publisher: New Delhi ; SAGE Publication India Pvt Ltd., 2022Availability: Items available for loan: Call number: 658.827 SOO (1).
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