logo

Online Public Access Catalogue

Your search returned 2 results.

1.
Managing brand equity : capitalizing on the value of a brand name / David A. Aaker.

by Aaker, David A.

Material type: Text Text Language: English Publisher: New York : Toronto : New York : Free Press ; Maxwell Macmillan Canada ; Maxwell Macmillan International, 1991Online access: Click here to access online | Click here to access online | Click here to access online | Click here to access online Availability: Items available for loan: Call number: 658.8'27 AAK.M (3).

2.
Advertising management / David A. Aaker [and] Rajeev Batra [and] John G. Myers

by Aaker, David A | Batra, Rajeev | Myers, John G.

Material type: Text Text Language: English Publisher: New Delhi Prentice-Hall of India 1977Availability: Items available for loan: Call number: 659.1 AAK.A (2).