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Results of search for 'ccl=au:"Aaker, David A. " and location:O U Campus and itype:BK'
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Authors
Aaker, David A.
Batra, Rajeev
Myers, John G.
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O U Campus
S Campus
Topics
Advertising
Brand name products
Intangible property
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1.
Managing brand equity : capitalizing on the value of a brand name /
David A. Aaker.
by
Aaker, David A.
Material type:
Text
Language:
English
Publisher:
New York : Toronto : New York : Free Press ; Maxwell Macmillan Canada ; Maxwell Macmillan International, 1991
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Call number:
658.8'27 AAK.M
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2.
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Advertising management /
David A. Aaker [and] Rajeev Batra [and] John G. Myers
by
Aaker, David A
|
Batra, Rajeev
|
Myers, John G.
Material type:
Text
Language:
English
Publisher:
New Delhi Prentice-Hall of India 1977
Availability:
Items available for loan:
Call number:
659.1 AAK.A
(2).
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