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Online Public Access Catalogue

Consumer behavior / Leon G. Schiffman, Joseph Wisenblit and S. Ramesh Kumar

By: Schiffman, Leon GContributor(s): Wisenblit, Joseph | Ramesh Kumar, SMaterial type: TextTextLanguage: English Publisher: New Delhi : Pearson ; 2019Edition: 12th edDescription: xxix, 478 pages ; 29 cmISBN: 9780134734828Subject(s): Consumer behavior | Motivation research (Marketing)DDC classification: 658.834
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Item type Current location Call number Status Date due Barcode
Books Institute of Public Enterprise, Library
S Campus 		658.834 SCH (Browse shelf) Available 46070

Includes bibliographical references (pages 405-431) and index.

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