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Consumer behavior /

Schiffman, Leon G.,

Consumer behavior / Leon G. Schiffman, Joseph Wisenblit and S. Ramesh Kumar - 12th ed. - New Delhi : Pearson ; 2019. - xxix, 478 pages ; 29 cm

Includes bibliographical references (pages 405-431) and index.

ISBN: 9780134734828

Subjects--Topical Terms:
Consumer behavior.
Motivation research (Marketing)

Dewey Class. No.: 658.834 / SCH

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