Integrated advertising, promotion & marketing communications / Kenneth E. Clow, Donald Baack.
Material type: TextPublisher: Upper Saddle River, N.J. : Pearson Prentice Hall, c2008Edition: 3rd edDescription: 538 p. : ill. ; 28 cmISBN: 8131709965Other title: Integrated advertising, promotion, and marketing communicationsSubject(s): Communication in marketing | AdvertisingDDC classification: 659.1Item type | Current location | Call number | Status | Date due | Barcode |
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Books | Institute of Public Enterprise, Library S Campus | 659.1 CLO (Browse shelf) | Available | 34595 |
Includes bibliographical references and indexes.
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