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Essentials of Entrepreneurship and Small Business Management / Thomas W. Zimmerer; Norman M Scarborough

By: Zimmerer, Thomas WContributor(s): Scarborough, Norman MMaterial type: TextTextPublisher: New Delhi : Pearson Education, 2007Edition: 4th edDescription: 592 p. : illustrationsISBN: 8177587528Subject(s): Small business -- Management | New business enterprises -- Management | EntrepreneurshipDDC classification: 338.04
Contents:
I. THE CHALLENGE OF ENTREPRENEURSHIP. 1. The Foundations of Entrepreneurship 2. Inside the Entrepreneurial Mind: From Ideas to Reality II. BUILDING THE BUSINESS PLAN: BEGINNING CONSIDERATIONS. 3. Strategic Management and the Entrepreneur 4. Forms of Ownership and Franchising 5. Buying an Existing Business III. BUILDING THE BUSINESS PLAN: MARKETING CONSIDERATIONS. 6. Building a Marketing Plan 7. E-Commerce and the Entrepreneur 8. Advertising and Pricing for Profit IV. BUILDING THE BUSINESS PLAN: FINANCIAL CONSIDERATIONS 9. Managing Cash Flow 10. Creating a Successful Financial Plan 11. Crafting a Winning Business Plan V. PUTTING THE BUSINESS PLAN TO WORK: BUILDING A COMPETITIVE EDGE 12. Sources of Financing: Equity and Debt 13. Choosing a Location and Layout 14. Global Aspects of Entrepreneurship 15. Building and Leading a Successful Team End notes Index
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Item type Current location Call number Status Date due Barcode
Books Institute of Public Enterprise, Library
S Campus 		338.04 ZIM.E (Browse shelf) Available 34255
Books Institute of Public Enterprise, Library
S Campus 		338.04 ZIM.E (Browse shelf) Available 34256

Includes bibliographical reference and indexes.

I. THE CHALLENGE OF ENTREPRENEURSHIP.
1. The Foundations of Entrepreneurship 2. Inside the Entrepreneurial Mind: From Ideas to Reality
II. BUILDING THE BUSINESS PLAN: BEGINNING CONSIDERATIONS.
3. Strategic Management and the Entrepreneur 4. Forms of Ownership and Franchising 5. Buying an Existing Business
III. BUILDING THE BUSINESS PLAN: MARKETING CONSIDERATIONS.
6. Building a Marketing Plan 7. E-Commerce and the Entrepreneur 8. Advertising and Pricing for Profit
IV. BUILDING THE BUSINESS PLAN: FINANCIAL CONSIDERATIONS
9. Managing Cash Flow 10. Creating a Successful Financial Plan 11. Crafting a Winning Business
Plan
V. PUTTING THE BUSINESS PLAN TO WORK: BUILDING A COMPETITIVE EDGE
12. Sources of Financing: Equity and Debt 13. Choosing a Location and Layout 14. Global Aspects of Entrepreneurship 15. Building and Leading a Successful
Team
End notes
Index

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