| 000 -LEADER |
|---|
| fixed length control field |
01544nam a2200205Ia 4500 |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER |
|---|
| ISBN |
8177587528 |
| 082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER |
|---|
| Classification number |
338.04 |
| Item number |
ZIM.E |
| 100 ## - MAIN ENTRY--AUTHOR NAME |
|---|
| Author name |
Zimmerer, Thomas W. |
| 245 #0 - TITLE STATEMENT |
|---|
| Title |
Essentials of Entrepreneurship and Small Business Management / |
| Statement of responsibility, etc |
Thomas W. Zimmerer; Norman M Scarborough |
| 250 ## - EDITION STATEMENT |
|---|
| Edition statement |
4th ed. |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) |
|---|
| Place of publication |
New Delhi : |
| Name of publisher |
Pearson Education, |
| Year of publication |
2007. |
| 300 ## - PHYSICAL DESCRIPTION |
|---|
| Number of Pages |
592 p. : |
| Other physical details |
illustrations ; |
| 504 ## - BIBLIOGRAPHY, ETC. NOTE |
|---|
| Bibliography, etc |
Includes bibliographical reference and indexes. |
| 505 ## - FORMATTED CONTENTS NOTE |
|---|
| Formatted contents note |
I. THE CHALLENGE OF ENTREPRENEURSHIP.<br/>1. The Foundations of Entrepreneurship 2. Inside the Entrepreneurial Mind: From Ideas to Reality<br/>II. BUILDING THE BUSINESS PLAN: BEGINNING CONSIDERATIONS.<br/>3. Strategic Management and the Entrepreneur 4. Forms of Ownership and Franchising 5. Buying an Existing Business<br/>III. BUILDING THE BUSINESS PLAN: MARKETING CONSIDERATIONS.<br/>6. Building a Marketing Plan 7. E-Commerce and the Entrepreneur 8. Advertising and Pricing for Profit<br/>IV. BUILDING THE BUSINESS PLAN: FINANCIAL CONSIDERATIONS<br/>9. Managing Cash Flow 10. Creating a Successful Financial Plan 11. Crafting a Winning Business <br/>Plan<br/>V. PUTTING THE BUSINESS PLAN TO WORK: BUILDING A COMPETITIVE EDGE <br/>12. Sources of Financing: Equity and Debt 13. Choosing a Location and Layout 14. Global Aspects of Entrepreneurship 15. Building and Leading a Successful<br/>Team<br/>End notes<br/>Index |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Subject |
Small business |
| General subdivision |
Management. |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Subject |
New business enterprises |
| General subdivision |
Management. |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Subject |
Entrepreneurship. |
| 700 ## - ADDED ENTRY--PERSONAL NAME |
|---|
| Author 2/ Editor |
Scarborough, Norman M. |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) |
|---|
| Koha item type |
Books |
| Source of classification or shelving scheme |
|
