Essentials of Entrepreneurship and Small Business Management / Thomas W. Zimmerer; Norman M Scarborough
Material type: TextPublisher: New Delhi : Pearson Education, 2007Edition: 4th edDescription: 592 p. : illustrationsISBN: 8177587528Subject(s): Small business -- Management | New business enterprises -- Management | EntrepreneurshipDDC classification: 338.04Item type | Current location | Call number | Status | Date due | Barcode |
---|---|---|---|---|---|
Books | Institute of Public Enterprise, Library S Campus | 338.04 ZIM.E (Browse shelf) | Available | 34255 | |
Books | Institute of Public Enterprise, Library S Campus | 338.04 ZIM.E (Browse shelf) | Available | 34256 |
Includes bibliographical reference and indexes.
I. THE CHALLENGE OF ENTREPRENEURSHIP.
1. The Foundations of Entrepreneurship 2. Inside the Entrepreneurial Mind: From Ideas to Reality
II. BUILDING THE BUSINESS PLAN: BEGINNING CONSIDERATIONS.
3. Strategic Management and the Entrepreneur 4. Forms of Ownership and Franchising 5. Buying an Existing Business
III. BUILDING THE BUSINESS PLAN: MARKETING CONSIDERATIONS.
6. Building a Marketing Plan 7. E-Commerce and the Entrepreneur 8. Advertising and Pricing for Profit
IV. BUILDING THE BUSINESS PLAN: FINANCIAL CONSIDERATIONS
9. Managing Cash Flow 10. Creating a Successful Financial Plan 11. Crafting a Winning Business
Plan
V. PUTTING THE BUSINESS PLAN TO WORK: BUILDING A COMPETITIVE EDGE
12. Sources of Financing: Equity and Debt 13. Choosing a Location and Layout 14. Global Aspects of Entrepreneurship 15. Building and Leading a Successful
Team
End notes
Index
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