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Online Public Access Catalogue

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1.
Strategic Brand Management : Building, Measuring, and Managing Brand Equity / Kevin Lane Keller, M. G. Parameswaran, Isaac Jacob

by Keller, Kevin Lane | Parameswaran, M. G | Jacob, Isaac.

Material type: Text Text Language: English Publisher: New Delhi : Pearson , 2008Availability: Items available for loan: Call number: 658.8 KEL (3).

2.
Strategic brand management : building, measuring, and managing brand equity / Kevin Lane Keller,; (et.,all)

by Keller, Kevin Lane, 1956- | Swaminathan, Vanitha | Parameswaran, Ambi MG | Jacob, Isaac C.

Edition: Fifth edition.Material type: Text Text Language: English Publisher: India : Pearson India Education; 2020Availability: Items available for loan: Call number: 658.8 KEL (2).