Marketing management / Philip Kotler, Kevin Lane Keller
Material type: TextLanguage: English Publisher: Noida, India : Pearson India Education Services, ©2016Edition: 15th edDescription: xxvi, 756 pages, 118 variously numbered pages : color illustrations ; 26 cmISBN: 978-93-325-5718-5Subject(s): Marketing -- ManagementDDC classification: 658.8
Contents:
Part 1. Understanding Marketing Management --
Part 2. Capturing Marketing Insights --
Part 3. Connecting with Customers --
Part 4. Building Strong Brands --
Part 5. Creating Value --
Part 6. Communicating Value --
Part 7. Delivering Value --
Part 8. Conducting Marketing Responsibly for Long-Term Success --
Appendix: Sonic Marketing Plan and Exercises --
Endnotes --
Glossary.
Item type | Current location | Collection | Call number | Status | Date due | Barcode |
---|---|---|---|---|---|---|
Books | Institute of Public Enterprise, Library S Campus | Reference | 658.8 KOT (Browse shelf) | Available | 43443 | |
Books | Institute of Public Enterprise, Library S Campus | Reference | 658.8 KOT (Browse shelf) | Available | 43444 | |
Books | Institute of Public Enterprise, Library S Campus | 658.8 KOT (Browse shelf) | Checked out | 01/14/2024 | 43445 | |
Books | Institute of Public Enterprise, Library S Campus | 658.8 KOT (Browse shelf) | Available | 43446 | ||
Books | Institute of Public Enterprise, Library S Campus | 658.8 KOT (Browse shelf) | Available | 43447 |
Part 1. Understanding Marketing Management --
Part 2. Capturing Marketing Insights --
Part 3. Connecting with Customers --
Part 4. Building Strong Brands --
Part 5. Creating Value --
Part 6. Communicating Value --
Part 7. Delivering Value --
Part 8. Conducting Marketing Responsibly for Long-Term Success --
Appendix: Sonic Marketing Plan and Exercises --
Endnotes --
Glossary.
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