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Marketing Research / Alvin C. Burns, Ronald F. Bush. by Burns, Alvin C | Bush, Ronald F. Edition: 5th ed.Material type: Text Language: English Publisher: Upper Saddle River, NJ : Pearson/Prentice Hall, 2006Availability: Items available for loan: Call number: 658.83 BUR.M (1).
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Services marketing : people, technology, strategy / Christopher Lovelock, Jochen Wirtz, Jayanta Chatterjee by Lovelock, christopher h | Wirtz, Jochen | Chatterjee, Jayanta. Edition: 6th, 7th & 8th ed.Material type: Text Language: English Publisher: Upper Saddle River, N.J. : Pearson/Prentice Hall, 2018Online access: Click here to access online Availability: Items available for loan: (19).
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