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1.
Planning and Control of New Product Marketing / D. Garbutt. by Series: Management Accounting Guide, 7
Material type: Text Text
Language: English
Publication details: London : Chartered Institute of Management Accountants, 1989
Availability: Items available for loan: Institute of Public Enterprise, Library (1)Call number: 658.8 GAR.

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2.
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Ascending the value spiral from insight to innovation / S. Ramachander by
Material type: Text Text
Publication details: New Delhi Response 2002
Availability: Items available for loan: Institute of Public Enterprise, Library (1)Call number: 658.8 RAM.A.

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3.
Zero to One : notes on startups, or how to build the future / Peter Thiel, Blake Masters by
Material type: Text Text
Language: English
Publication details: London : Virgin Books, 2014
Availability: Items available for loan: Institute of Public Enterprise, Library (1)Call number: 658.11 THI. Not available: Institute of Public Enterprise, Library: Checked out (1).

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4.
Sensory marketing : research on the sensuality of products / edited by Aradhna Krishna. by
Material type: Text Text
Language: English
Publication details: New York : Routledge, c2010
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Availability: Items available for loan: Institute of Public Enterprise, Library (1)Call number: 658.80019 SEN.

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5.
The voltage effect : how to make good ideas great and great ideas scale / John A. List. by
Edition: First edition.
Material type: Text Text
Language: English
Publication details: New Delhi : Penguin Business, 2022
Availability: Items available for loan: Institute of Public Enterprise, Library (1)Call number: 300.72 LIS.
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6.
Blue ocean strategy : how to create uncontested market space and make the competition irrelevant / W. Chan Kim, Renée Mauborgne. by
Edition: Expanded edition.
Material type: Text Text
Publication details: India : Harvard Business School Press, ©2015
Availability: Items available for loan: Institute of Public Enterprise, Library (1)Call number: 658.802 KIM.
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