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The Tanishq story : inside India's no. 1 jewellery brand / C. K. Venkataraman

By: Material type: TextTextLanguage: English Publication details: New Delhi : Juggernaut, 2024Description: x, 244 pages : illustrations (black and white) ; 21 cmISBN:
  • 9789353455811
Subject(s): DDC classification:
  • 739.2054 VEN
Summary: When we think of jewellery in India, Tanishq comes to mind first. It occupies substantial mind space, millions own it, and its stores are prominent and everywhere. But the story of Tanishq is more than just a successful business one. Tanishq transformed the jewellery industry by formalizing the business, creating industry standards in production, providing, for the first time, stringent quality assurances to its customers and giving new meaning to jewellery through deep-design stories and craftsmanship. But it wasn’t always like this. Tanishq was launched in the mid-1990s with little thought of the Indian jewellery market and consumer, and made consistent losses in its early years.
List(s) this item appears in: New Arrivals - September 1st to 30th 2024
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Books Institute of Public Enterprise, Library S Campus 739.2054 VEN (Browse shelf(Opens below)) Available 48972

When we think of jewellery in India, Tanishq comes to mind first. It occupies substantial mind space, millions own it, and its stores are prominent and everywhere. But the story of Tanishq is more than just a successful business one. Tanishq transformed the jewellery industry by formalizing the business, creating industry standards in production, providing, for the first time, stringent quality assurances to its customers and giving new meaning to jewellery through deep-design stories and craftsmanship.

But it wasn’t always like this. Tanishq was launched in the mid-1990s with little thought of the Indian jewellery market and consumer, and made consistent losses in its early years.

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