The Tanishq story : (Record no. 23485)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 01164nam a22001577a 4500 |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| ISBN | 9789353455811 |
| 041 ## - LANGUAGE CODE | |
| Language code of text/sound track or separate title | English |
| 082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER | |
| Classification number | 739.2054 |
| Item number | VEN |
| 100 ## - MAIN ENTRY--AUTHOR NAME | |
| Author name | Venkataraman, C. K. |
| 245 ## - TITLE STATEMENT | |
| Title | The Tanishq story : |
| Sub Title | inside India's no. 1 jewellery brand / |
| Statement of responsibility, etc | C. K. Venkataraman |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) | |
| Place of publication | New Delhi : |
| Name of publisher | Juggernaut, |
| Year of publication | 2024 |
| 300 ## - PHYSICAL DESCRIPTION | |
| Number of Pages | x, 244 pages : |
| Other physical details | illustrations (black and white) ; |
| Dimensions | 21 cm. |
| 520 ## - SUMMARY, ETC. | |
| Summary, etc | When we think of jewellery in India, Tanishq comes to mind first. It occupies substantial mind space, millions own it, and its stores are prominent and everywhere. But the story of Tanishq is more than just a successful business one. Tanishq transformed the jewellery industry by formalizing the business, creating industry standards in production, providing, for the first time, stringent quality assurances to its customers and giving new meaning to jewellery through deep-design stories and craftsmanship.<br/><br/>But it wasn’t always like this. Tanishq was launched in the mid-1990s with little thought of the Indian jewellery market and consumer, and made consistent losses in its early years. |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Subject | Jewellery business |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Source of classification or shelving scheme | Dewey Decimal Classification |
| Koha item type | Books |
| Withdrawn status | Lost status | Source of classification or shelving scheme | Damaged status | Not for loan | Home library | Current library | Shelving location | Date acquired | Source of acquisition | Cost, normal purchase price | Bill Date | Full call number | Accession Number | Price effective from | Koha item type |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Dewey Decimal Classification | Institute of Public Enterprise, Library | Institute of Public Enterprise, Library | S Campus | 10/01/2024 | Laxmi Book Distributors | 699.00 | 24-09-2024 | 739.2054 VEN | 48972 | 10/01/2024 | Books |
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