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Brand fusion : purpose-driven brand strategy / Terry Smith, Tom Williams.

By: Contributor(s): Material type: TextTextPublication details: Berlin : De Gruyter, 2022Description: x, 611 pages : color illustrations ; 25 cmISBN:
  • 9783110718348
  • 3110718340
Subject(s): DDC classification:
  • 658.8 SMI
List(s) this item appears in: New Arrivals - July 1st to 31st 2023
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Item type Current library Call number Status Date due Barcode
Books Institute of Public Enterprise, Library S Campus 658.8 SMI (Browse shelf(Opens below)) Available (Restricted Access) 47622

Includes bibliographical references and index.

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