Consumer behavior: a digital native/ Varsha Jain, Jagdish Sheth, and Don E. Schultz.

By: Contributor(s): Material type: TextTextPublication details: Noida: Pearson India, 2019.Edition: 1st edDescription: xxi, 450 Pages: Color Illustrations; 25 cmSubject(s): DDC classification:
  • 658.8 JAI
Contents:
1. Understanding the Emergence of Digital Native's Behavior 2. Perception 3. Learning 4. Motivation 5. Beliefs, Values, Lifestyle, Attitude, and Personality 6. Influence of Digital, Social Media, and Mobile 7. Influence of Reference Groups 8. Cultural Influence 9. Information Processing 10. Decision-making 11. Luxury and Consumer Behavior
Summary: Consumer expectations have undergone a paradigm shift since the dawn of the digital age. Offering a comprehensive view of a field that is evolving at an unprecedented pace, Consumer Behavior - A Digital Native, First Edition, is an honest attempt to capture and showcase how the millennial consumer is responding to the democratization of digital technology. Encompassing pioneering concepts, latest developments and in-depth case studies, this book combines a practical, real-world focus with visual pedagogy to present an engaging and exciting look at the changes in consumption pattern of the digital natives. This text will be of great interest to students, professors, readers, and entrepreneurs as it brings forth a pedagogical, framework-driven approach mostly lacking across academic and corporate circuits.
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Books Institute of Public Enterprise, Library S Campus 658.8 JAI (Browse shelf(Opens below)) Available 50231

Includes Bibliographical References and Index.

1. Understanding the Emergence of Digital Native's Behavior
2. Perception
3. Learning
4. Motivation
5. Beliefs, Values, Lifestyle, Attitude, and Personality
6. Influence of Digital, Social Media, and Mobile
7. Influence of Reference Groups
8. Cultural Influence
9. Information Processing
10. Decision-making
11. Luxury and Consumer Behavior

Consumer expectations have undergone a paradigm shift since the dawn of the digital age. Offering a comprehensive view of a field that is evolving at an unprecedented pace, Consumer Behavior - A Digital Native, First Edition, is an honest attempt to capture and showcase how the millennial consumer is responding to the democratization of digital technology. Encompassing pioneering concepts, latest developments and in-depth case studies, this book combines a practical, real-world focus with visual pedagogy to present an engaging and exciting look at the changes in consumption pattern of the digital natives. This text will be of great interest to students, professors, readers, and entrepreneurs as it brings forth a pedagogical, framework-driven approach mostly lacking across academic and corporate circuits.

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