Consumer behavior: (Record no. 23907)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 01793nam a22002177a 4500 |
| 082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER | |
| Classification number | 658.8 |
| Item number | JAI |
| 100 ## - MAIN ENTRY--AUTHOR NAME | |
| Author name | Jain, Varsha. |
| 245 ## - TITLE STATEMENT | |
| Title | Consumer behavior: |
| Sub Title | a digital native/ |
| Statement of responsibility, etc | Varsha Jain, Jagdish Sheth, and Don E. Schultz. |
| 250 ## - EDITION STATEMENT | |
| Edition statement | 1st ed. |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) | |
| Place of publication | Noida: |
| Name of publisher | Pearson India, |
| Year of publication | 2019. |
| 300 ## - PHYSICAL DESCRIPTION | |
| Number of Pages | xxi, 450 Pages: |
| Other physical details | Color Illustrations; |
| Dimensions | 25 cm. |
| 504 ## - BIBLIOGRAPHY, ETC. NOTE | |
| Bibliography, etc | Includes Bibliographical References and Index. |
| 505 ## - FORMATTED CONTENTS NOTE | |
| Formatted contents note | 1. Understanding the Emergence of Digital Native's Behavior<br/>2. Perception<br/>3. Learning<br/>4. Motivation<br/>5. Beliefs, Values, Lifestyle, Attitude, and Personality<br/>6. Influence of Digital, Social Media, and Mobile<br/>7. Influence of Reference Groups<br/>8. Cultural Influence<br/>9. Information Processing<br/>10. Decision-making<br/>11. Luxury and Consumer Behavior |
| 520 ## - SUMMARY, ETC. | |
| Summary, etc | Consumer expectations have undergone a paradigm shift since the dawn of the digital age. Offering a comprehensive view of a field that is evolving at an unprecedented pace, Consumer Behavior - A Digital Native, First Edition, is an honest attempt to capture and showcase how the millennial consumer is responding to the democratization of digital technology. Encompassing pioneering concepts, latest developments and in-depth case studies, this book combines a practical, real-world focus with visual pedagogy to present an engaging and exciting look at the changes in consumption pattern of the digital natives. This text will be of great interest to students, professors, readers, and entrepreneurs as it brings forth a pedagogical, framework-driven approach mostly lacking across academic and corporate circuits. |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Subject | Digital Marketing |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Subject | Consumer behavior |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Subject | E-commerce |
| 700 ## - ADDED ENTRY--PERSONAL NAME | |
| Author 2/ Editor | Sheth Jagdish. |
| 700 ## - ADDED ENTRY--PERSONAL NAME | |
| Author 2/ Editor | Schultz Don E. |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Source of classification or shelving scheme | Dewey Decimal Classification |
| Koha item type | Books |
| Withdrawn status | Lost status | Source of classification or shelving scheme | Damaged status | Not for loan | Home library | Current library | Shelving location | Date acquired | Source of acquisition | Cost, normal purchase price | Full call number | Accession Number | Price effective from | Koha item type |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Dewey Decimal Classification | Institute of Public Enterprise, Library | Institute of Public Enterprise, Library | S Campus | 07/20/2025 | Gifted by M.J. Rama Krishna | 649.00 | 658.8 JAI | 50231 | 07/20/2025 | Books |
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