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Data is everybody's business : the fundamentals of data monetization / Barbara H. Wixom, Cynthia M. Beath, and Leslie Owens.

By: Contributor(s): Material type: TextTextPublication details: Cambridge : The MIT Press , 2025.Description: x, 190 pages : illustrations ; 25 cmISBN:
  • 9780262048217
Subject(s): DDC classification:
  • 658.05 WIX
Contents:
Introduction : Data is everybody's business -- Data monetization -- Data monetization capabilities -- Improving with data -- Wrapping with data -- Selling information solutions -- Creating a data democracy -- Data monetization strategy -- Monetizing your data -- Appendix: The capability assessment worksheet.
Summary: A guide for business leaders to understand the capabilities and strategies necessary to make money from their data.
List(s) this item appears in: New Arrivals - September 1st to 30th 2025
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Item type Current library Call number Status Barcode
Books Institute of Public Enterprise, Library S Campus 658.05 WIX (Browse shelf(Opens below)) Available 50564

index.

Introduction : Data is everybody's business -- Data monetization -- Data monetization capabilities -- Improving with data -- Wrapping with data -- Selling information solutions -- Creating a data democracy -- Data monetization strategy -- Monetizing your data -- Appendix: The capability assessment worksheet.

A guide for business leaders to understand the capabilities and strategies necessary to make money from their data.

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