Data is everybody's business : the fundamentals of data monetization /

Wixom, Barbara H.

Data is everybody's business : the fundamentals of data monetization / Barbara H. Wixom, Cynthia M. Beath, and Leslie Owens. - Cambridge : The MIT Press , 2025. - x, 190 pages : 25 cm. illustrations ;

index.

Introduction : Data is everybody's business -- Data monetization -- Data monetization capabilities -- Improving with data -- Wrapping with data -- Selling information solutions -- Creating a data democracy -- Data monetization strategy -- Monetizing your data -- Appendix: The capability assessment worksheet.


A guide for business leaders to understand the capabilities and strategies necessary to make money from their data.

9780262048217


Electronic data processing--Economic aspects.
Big data--Economic aspects.
Data mining--Economic aspects.

658.05 / WIX

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