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Marketing Research / Donald R. Lehmann, Sunil Gupta, Joel H. Steckel.

By: Contributor(s): Material type: TextTextLanguage: English Publication details: Reading, MA : Addison-Wesley, c1998.Description: xx, 780 p. : illISBN:
  • 0321014162 (hardcover)
Subject(s): DDC classification:
  • 658.83 LEH.M
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Item type Current library Call number Status Date due Barcode
Books Institute of Public Enterprise, Library S Campus 658.83 LEH.M (Browse shelf(Opens below)) Available 29617

Includes bibliographical references and indexes.

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