includes index.

1: The lands of opportunity -- The 86 percent opportunity Opportunities at many levels Characteristics of emerging markets and the opportunities they create Finding solutions The 86 percent solution -- 2: Don't build a car when you need a bullock cart -- Designing for six-yard saris Back to basics Riding the bullock cart The 86 percent solution -- 3: Aim for the ricochet economy -- The ricochet economy Taking aim More bounce The 86 percent solution -- 4: Connect brands to the market -- Market-stall economies Brand consciousness Strategies for harnessing local brands Brands on the run The 86 percent solution-- 5: Think young -- A fountain of youth Strategies for the youth market Youth leads to growth The 86 percent solution -- 6: Grow big by thinking small -- Inverted pricing Small homes Strategies for thinking small Small wonders The 86 percent solution -- 7: Bring your own infrastructure -- A tale of two markets Regulatory and financial infrastructure Finding opportunities in infrastructure Overlapping infrastructures The 86 percent solution-- 8: Look for the leapfrog -- Leapfrog strategies Beyond appropriate technology The 86 percent solution -- 9: Take the market to the people -- Complex distribution Strategies for taking the market to the people Seeing opportunities that are off the grid The 86 percent solution -- 10: Develop with the market -- Strategies for developing with the market Four paths Evolving opportunities The 86 percent solution An opportunity not to be missed.