The 86 percent solution : (Record no. 23987)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 02226nam a22002057a 4500 |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| ISBN | 9780132485067 |
| 041 ## - LANGUAGE CODE | |
| Language code of text/sound track or separate title | English |
| 082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER | |
| Classification number | 658.84 |
| Item number | MAH |
| 100 ## - MAIN ENTRY--AUTHOR NAME | |
| Author name | Mahajan, Vijay |
| 245 ## - TITLE STATEMENT | |
| Title | The 86 percent solution : |
| Sub Title | how to succeed in the biggest market opportunity of the 21st century / |
| Statement of responsibility, etc | Vijay Mahajan, Kamini Benga and Robert Gunther. |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) | |
| Place of publication | Upper Saddle River : |
| Name of publisher | Wharton School Publishing , |
| Year of publication | 2006. |
| 300 ## - PHYSICAL DESCRIPTION | |
| Number of Pages | xxv, 224 Pages : |
| Other physical details | illustration ; |
| Dimensions | 22 cm. |
| 504 ## - BIBLIOGRAPHY, ETC. NOTE | |
| Bibliography, etc | includes index. |
| 505 ## - FORMATTED CONTENTS NOTE | |
| Formatted contents note | 1: The lands of opportunity -- The 86 percent opportunity Opportunities at many levels Characteristics of emerging markets and the opportunities they create Finding solutions The 86 percent solution -- 2: Don't build a car when you need a bullock cart -- Designing for six-yard saris Back to basics Riding the bullock cart The 86 percent solution -- 3: Aim for the ricochet economy -- The ricochet economy Taking aim More bounce The 86 percent solution -- 4: Connect brands to the market -- Market-stall economies Brand consciousness Strategies for harnessing local brands Brands on the run The 86 percent solution-- 5: Think young -- A fountain of youth Strategies for the youth market Youth leads to growth The 86 percent solution -- 6: Grow big by thinking small -- Inverted pricing Small homes Strategies for thinking small Small wonders The 86 percent solution -- 7: Bring your own infrastructure -- A tale of two markets Regulatory and financial infrastructure Finding opportunities in infrastructure Overlapping infrastructures The 86 percent solution-- 8: Look for the leapfrog -- Leapfrog strategies Beyond appropriate technology The 86 percent solution -- 9: Take the market to the people -- Complex distribution Strategies for taking the market to the people Seeing opportunities that are off the grid The 86 percent solution -- 10: Develop with the market -- Strategies for developing with the market Four paths Evolving opportunities The 86 percent solution An opportunity not to be missed. |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Subject | Export marketing |
| Geographic subdivision | Developing countries. |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Subject | International business enterprises |
| Geographic subdivision | Developing countries |
| 700 ## - ADDED ENTRY--PERSONAL NAME | |
| Author 2/ Editor | Banga, Kamini |
| 700 ## - ADDED ENTRY--PERSONAL NAME | |
| Author 2/ Editor | Gunther, Robert |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Source of classification or shelving scheme | Dewey Decimal Classification |
| Koha item type | Books |
| Withdrawn status | Lost status | Source of classification or shelving scheme | Damaged status | Not for loan | Home library | Current library | Shelving location | Date acquired | Source of acquisition | Cost, normal purchase price | Full call number | Accession Number | Price effective from | Koha item type |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Dewey Decimal Classification | Institute of Public Enterprise, Library | Institute of Public Enterprise, Library | S Campus | 08/17/2025 | Gifted by M.J. Rama Krishna | 874.76 | 658.84 MAH | 50273 | 08/17/2025 | Books |
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