Amazon cover image
Image from Amazon.com

Groundswell : winning in a world transformed by social technologies / Li, Charlene and Josh Bernoff.

By: Contributor(s): Material type: TextTextPublication details: Boston, Mass. : Harvard Business Press, c2008.Description: xiii, 286 p. : ill. ; 25 cmISBN:
  • 9781422125007
  • 1422125009
Subject(s): DDC classification:
  • 303.4833 CHA
Online resources:
Contents:
Understanding the groundswell -- Why the groundswell--and why now? -- Jujitsu and the technologies of the groundswell -- The social technographics profile -- Tapping the groundswell -- Strategies for tapping the groundswell -- Listening to the groundswell -- Talking with the groundswell -- Energizing the groundswell -- Helping the groundswell to support itself -- Embracing the groundswell -- The groundswell transforms -- How connecting with the groundswell transforms your company -- The groundswell inside your company -- The future of the groundswell.
Tags from this library: No tags from this library for this title. Log in to add tags.
Star ratings
    Average rating: 0.0 (0 votes)
Holdings
Item type Current library Call number Status Barcode
Books Institute of Public Enterprise, Library S Campus 303.4833 CHA (Browse shelf(Opens below)) Available 50222

Includes bibliographical references (p. 247-263) and indexes.

Understanding the groundswell -- Why the groundswell--and why now? -- Jujitsu and the technologies of the groundswell -- The social technographics profile -- Tapping the groundswell -- Strategies for tapping the groundswell -- Listening to the groundswell -- Talking with the groundswell -- Energizing the groundswell -- Helping the groundswell to support itself -- Embracing the groundswell -- The groundswell transforms -- How connecting with the groundswell transforms your company -- The groundswell inside your company -- The future of the groundswell.

There are no comments on this title.

to post a comment.

Maintained and Designed by
2cqr automation private limited, Chennai. All Rights Reserved.

You are Visitor Number

PHP Hits Count