Public relations campaigns : an integrated approach / Regina M. Luttrell, Luke W. Capizzo.

By:

Luttrell, Regina

Contributor(s):

Capizzo, Luke W

Material type: Text

TextLanguage: English Publication details: New Delhi: SAGE Publications, Inc., 2019.Description: xxvii, 276 pages ; 24 cmISBN:

9781544385587

Subject(s):

DDC classification:

659.2 LUT

Contents:

About the authors -- Introduction: campaigns in the professional public relations context -- Introduction to integrated campaigns -- Strategic communication campaign fundamentals -- Understanding peso -- Research, Part I: Diagnosis & developmental research -- Research, Part II: Goals -- Objectives -- Strategies -- Tactics -- Implementation -- Reporting and evaluation -- Formulating an integrated campaign : case studies -- Appendix -- Glossary -- References -- Index.

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Holdings
Item type	Current library	Call number	Status	Date due	Barcode
Books	Institute of Public Enterprise, Library S Campus	659.2 LUT (Browse shelf(Opens below))	Available		46157

About the authors --
Introduction: campaigns in the professional public relations context --
Introduction to integrated campaigns --
Strategic communication campaign fundamentals --
Understanding peso --
Research, Part I: Diagnosis & developmental research --
Research, Part II: Goals --
Objectives --
Strategies --
Tactics --
Implementation --
Reporting and evaluation --
Formulating an integrated campaign : case studies --
Appendix --
Glossary --
References --
Index.

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Public relations campaigns : an integrated approach / Regina M. Luttrell, Luke W. Capizzo.

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