Normal view MARC view ISBD view

Public relations campaigns : an integrated approach /

Luttrell, Regina

Public relations campaigns : an integrated approach / Regina M. Luttrell, Luke W. Capizzo. - New Delhi: SAGE Publications, Inc., 2019. - xxvii, 276 pages ; 24 cm.

About the authors --
Introduction: campaigns in the professional public relations context --
Introduction to integrated campaigns --
Strategic communication campaign fundamentals --
Understanding peso --
Research, Part I: Diagnosis & developmental research --
Research, Part II: Goals --
Objectives --
Strategies --
Tactics --
Implementation --
Reporting and evaluation --
Formulating an integrated campaign : case studies --
Appendix --
Glossary --
References --
Index.

ISBN: 9781544385587

Subjects--Topical Terms:
Public relations.
Public relations--Management.

Dewey Class. No.: 659.2 / LUT

Place hold
Print
Add to your cart (remove)
Save record
BIBTEX Dublin Core MARCXML MARC (non-Unicode/MARC-8) MARC (Unicode/UTF-8) MARC (Unicode/UTF-8, Standard) MODS (XML) RIS ISBD
More searches

Search for this title in:
Other Libraries (WorldCat) Other Databases (Google Scholar) Online Stores (Bookfinder.com) Open Library (openlibrary.org)

Public relations campaigns : an integrated approach /

You are Visitor Number