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Marketing research / John Boyce.

By: Material type: TextTextLanguage: English Publication details: New Delhi : McGraw-Hill 2011.Description: xvi, 599 pages : illustrations ; 26 cmISBN:
  • 9780071321082
Subject(s): DDC classification:
  • 658.83 BOY
Contents:
Marketing Research PART 1: Setting the scene Chapter 1: Introduction to marketing research Chapter 2: Types of market research projects Chapter 3: Designing a research project and writing a proposal PART 2: Exploring the issues Chapter 4: Secondary data Chapter 5: Focus groups Chapter 6: Depth interviews PART 3: Designing and conducting surveys Chapter 7: Survey data collection methods Chapter 8: Sampling Chapter 9: Measurement and scaling Chapter 10: An introduction to questionnaire design Chapter 11: Question structure, pre-coding and pre-testing Chapter 12: Planning and managing fieldwork PART 4: Analysing and reporting Chapter 13: Preparing survey data for analysis Chapter 14: Understanding and analysing statistical data Chapter 15: Reporting research PART 5: Ethics Chapter 16: Ethical issues in market research Glossary Index
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Item type Current library Call number Status Date due Barcode
Books Institute of Public Enterprise, Library S Campus 658.83 BOY (Browse shelf(Opens below)) Available 46144

Marketing Research PART 1: Setting the scene Chapter 1: Introduction to marketing research Chapter 2: Types of market research projects Chapter 3: Designing a research project and writing a proposal PART 2: Exploring the issues Chapter 4: Secondary data Chapter 5: Focus groups Chapter 6: Depth interviews PART 3: Designing and conducting surveys Chapter 7: Survey data collection methods Chapter 8: Sampling Chapter 9: Measurement and scaling Chapter 10: An introduction to questionnaire design Chapter 11: Question structure, pre-coding and pre-testing Chapter 12: Planning and managing fieldwork PART 4: Analysing and reporting Chapter 13: Preparing survey data for analysis Chapter 14: Understanding and analysing statistical data Chapter 15: Reporting research PART 5: Ethics Chapter 16: Ethical issues in market research Glossary Index

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