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Advertising and Promotions:An Integrated Brand Approach / Richard J. Semenik,Chris T.Allen,Thomas C. O'Guinn,Hans Rudiger Kaufmann. by
Edition: 6th ed.
Material type: Text Text
Language: English
Publication details: New Delhi. Cengage Learning India Priavte Limited, 2012
Availability: Items available for loan: Institute of Public Enterprise, Library (2)Call number: 659.1 SEM.A, ...

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Advertising and integrated brand promotion/ Thomas O'Guinn et.al.., by
Edition: 7th ed.
Material type: Text Text
Language: English
Publication details: Delhi: Cengage Learning India, 2015
Availability: Items available for loan: Institute of Public Enterprise, Library (1)Call number: 659.1 O'GU.
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