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Pharmaceutical marketing : principles, environment, and practice / Mickey C. Smith, E.M. "Mick" Kolassa, Greg Perkins, Bruce Siecker

By: Contributor(s): Material type: TextTextLanguage: English Publication details: New York : Pharmaceutical Products Press, c2002.Description: xvi, 371 p. : ill. ;22 cmISBN:
  • 078901582X (alk. paper)
  • 0789015838
Subject(s): DDC classification:
  • 658.8 SMI
Online resources:
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Item type Current library Call number Status Date due Barcode
Books Institute of Public Enterprise, Library S Campus 658.8 SMI (Browse shelf(Opens below)) Available 31933

Includes bibliographical references (p. 345-360) and index.

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