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Pharmaceutical marketing : principles, environment, and practice /

Smith, Mickey C.

Pharmaceutical marketing : principles, environment, and practice / Mickey C. Smith, E.M. "Mick" Kolassa, Greg Perkins, Bruce Siecker - New York : Pharmaceutical Products Press, c2002. - xvi, 371 p. : ill. ;22 cm.

Includes bibliographical references (p. 345-360) and index.

ISBN: 078901582X (alk. paper) 0789015838

Subjects--Topical Terms:
Drugs--Marketing.
Pharmaceutical industry.

Dewey Class. No.: 658.8 / SMI

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Pharmaceutical marketing : principles, environment, and practice /

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