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Online Public Access Catalogue

Your search returned 623 results.

521.
Supply chain management : strategy, planning and operation / Sunil Chopra, Dharam Vir Kalra

by Chopra, Sunil, 1960- | Kalra, Dharam Vir.

Edition: 7th ed.Material type: Text Text Language: English Publisher: Tamil Nadu, India : Pearson. 2019Availability: Items available for loan: Call number: 658.7 CHO (1). Checked out (1).

522.
The new marketing : how to win in the digital age / Cheryl Burgess & Mark Burgess ; [foreword by Jonah Berger]

by Burgess, Cheryl | Burgess, Mark, 1949-.

Material type: Text Text Language: English Publisher: New Delhi : Sage, 2020Availability: Items available for loan: Call number: 658.872 BUR (1).

523.
Brand management : principles and practices / Kirti Dutta

by Dutta, Kirti.

Material type: Text Text Language: English Publisher: New Delhi : Oxford University Press, 2012Online access: Click here to access online | Click here to access online | Click here to access online Availability: Items available for loan: Call number: 658.8 DUT (1).

524.
Business-to-business marketing / Ross Brennan, Louise Canning, Raymond McDowell.

by Brennan, David Ross | Canning, Louise | McDowell, Raymond.

Edition: 5th.Material type: Text Text Language: English Publisher: New Delhi : SAGE Publications, 2020Availability: Items available for loan: Call number: 658.804 BRE (1).

525.
The future of branding / edited by Rajendra K. Srivastava, Gregory Metz Thomas.

by Srivastava, Rajendra K | Srivastava, Rajendra K | Thomas, Gregory Metz.

Material type: Text Text Publisher: New Delhi, India ; SAGE Publications, ©2016Availability: Items available for loan: Call number: 658.8/27 SRI (1).

526.
The definitive book of branding / edited by Kartikeya Kompella.

by Kompella, Kartikeya.

Material type: Text Text Language: English Publisher: New Delhi, India : Sage, Response Business Books, 2014Availability: Items available for loan: Call number: 658.8'27 THE (1).

527.
Ecommerce business through social media marketing : simple steps to start your ecommerce brand through facebook and Instagram marketing / Goldink Books

by Goldink Books.

Material type: Text Text Language: English Publisher: New Delhi ; Goldink Books, 2021Availability: Items available for loan: Call number: 658.872 GOL (1).

528.
Web analytics for dummies / by Pedro Sostre and Jennifer LeClaire.

by Sostre, Pedro | LeClaire, Jennifer.

Material type: Text Text Language: English Publisher: New Delhi : Wiley Pub., c2007Online access: Click here to access online | Click here to access online | Click here to access online Availability: Items available for loan: Call number: 006.312 SOS (5).

529.
Green marketing and sustainable development / edited by Amit Kumar Singh and Priyanka Mahanta, foreword by Zoramthanga.

by Singh, Amit Kumar | Mahanta, Priyanka | Zoramthanga.

Material type: Text Text Language: English Publisher: New Delhi, India : Mittal Publications, 2022Availability: Items available for loan: Call number: 658.802 GRE (1).

530.
Experimentation works : the surprising power of business experiments / Stefan H. Thomke.

by Thomke, Stefan H.

Material type: Text Text Publisher: Boston, Massachusetts : Harvard Business Review Press, 2020Availability: Items available for loan: Call number: 658.4063 THO (1).

531.
Advertising and promotion : an integrated marketing communications perspective / George E Belch, Michael A Belch, & Keyoor Purani.

by Belch, George E, 1951- | Belch, Michael A | Purani, Keyoor.

Edition: 12eMaterial type: Text Text Language: English Publisher: Chennai: McGraw-Hill Education, [2021]Availability: Items available for loan: Call number: 659.1 BEL (3).

532.
Designing and managing the supply chain : concepts, strategies and case studies / David Simchi Levi, (et al...)

by Simchi-Levi, David | Kaminsky, Philip | Simchi-Levi, Edith | Shankar, Ravi.

Edition: 4th ed.Material type: Text Text Language: English Publisher: Chinnai: McGraw-Hill LLC; 2022Availability: Items available for loan: Call number: 658.7 SIM (3).

533.
Marketing research : an applied orientation / Naresh K. Malhotra, Satyabhusan Dash

by Malhotra, Naresh K | Dash, Satyabhusan.

Edition: Seventh Edition.Material type: Text Text Language: English Publisher: Chennai, Indian ; Pearson India Education Services, 2019Availability: Items available for loan: Call number: 658.83 MAL (3).

534.
Marketing Management / Philip Kotler, Kevin Lane Keller and Alexander Chernev et al.,

by Kotler, Philip | Keller, Kevin Lane | Chernev, Alexander.

Edition: 16th ed.Material type: Text Text Language: English Publisher: New Delhi ; Pearson India Education Services Pvt. Ltd., 2022Availability: Items available for loan: Call number: 658.8 KOT (6). Checked out (4).

535.
Strategic marketing : text and cases : the Indian perspective / S. Shajahan

by Shajahan, S.

Material type: Text Text Publisher: New Delhi : Viva Books Pvt. Ltd., 2010Availability: Items available for loan: Call number: 658.8 SHA (3).

536.
Strategic market management / David A. Aaker, Christine Moorman

by Aaker, David A | Moorman, Christine | Adapted by Islam, Jamid ul | Rahman, Zillur.

Edition: 11th ed.Material type: Text Text Language: English Publisher: New Delhi : Wiley India Pvt Ltd. ; 2022Availability: Items available for loan: Call number: 658.8 AAK (3).

537.
Internet marketing : strategy, implementation, and practice / Chaffey Dave, Fiona Ellis-Chadwick, Kevin Johnston and Richard Mayer

by Chaffey, Dave | Ellis-Chadwick, Fiona | Johnston, Kevin | Mayer, Richard.

Edition: 3rd ed.Material type: Text Text Publisher: India : Pearson Education India, 2009Availability: Items available for loan: Call number: 658.872 CHA (3).

538.
Marketing of newspapers : an overview / R. Padmaja

by Padmaja, R.

Material type: Text Text Publisher: New Delhi ; Kanishka Publishers, Distributors, 2008Availability: Items available for loan: Call number: 079.5484 PAD (3).

539.
Troll proof branding in the age of doppelgangers / Gaurav Sood.

by Sood, Gaurav.

Material type: Text Text Publisher: New Delhi ; SAGE Publication India Pvt Ltd., 2022Availability: Items available for loan: Call number: 658.827 SOO (1).

540.
Social marketing in India / Sameer Deshpande, Nancy R. Lee, foreword by Philip Kotler

by Deshpande, Sameer | Lee, Nancy, 1945- | Kotler, Philip - foreword.

Material type: Text Text Publisher: New Delhi ; Sage Publications, 2013Availability: Items available for loan: Call number: 658.870954 DES (3). Checked out (1).